Chingay 2017

The Chingay Parade is the largest street performance and float parade in Asia. It showcases the dynamism of Singapore’s multicultural society.

We were tasked to bring out a “fantasy” atmosphere for Chingay 2017, so we added dazzling and brilliant effects to our edited photography and collaterals. We also incorporated elements from their tagline, such as water, fire, and snow, to complement the images of xinyao and the musical parade.

Chingay Parade Singapore